FrançaisEvery development project should be based on a robust, data-driven prospective and market study, whether it involves launching a new product, introducing a new service, or entering a partnership. Assuming a thorough knowledge of actors and the market often presents a significant risk, as both evolve rapidly, along with the key success factors critical for future performance. Conducting prospective and market studies helps to establish a strategic development project on solid foundations, with data, facts, and demonstrated arguments supported by recent monitoring of economic players and various stakeholders involved in your project. The goal? Confirm the project’s relevance or prevent you from making a significant strategic mistake that could be financially and reputationally costly.
A market study involves a comprehensive analysis of actors, competition, regulations, prices, offerings, entry barriers, key success factors, consumers, users, and, more generally, the different stakeholders. A prospective study aims to evaluate various future scenarios and their likelihood, helping to position your company’s interests across each one effectively. The ultimate goal of these studies, leading to decision-making and action, is central to this type of mission, and K. Global Consulting & Development brings the experience, skills, and network of experts, including academic resources, to carry it out successfully.